{
  "version": "6.1.0",
  "canonical": "/brand-data/v1/system.json",
  "pages": [
    {
      "slug": "overview",
      "title": "Brand overview",
      "shortTitle": "Overview",
      "group": "Start here",
      "summary": "The approved vcubed brand, how to use this portal, and the fastest route to the right guidance.",
      "keywords": [
        "overview",
        "edition",
        "approved core",
        "quick start"
      ],
      "source": "Sections 01–10",
      "headings": [
        {
          "id": "position",
          "label": "Position"
        },
        {
          "id": "model",
          "label": "Delivery model"
        },
        {
          "id": "quick-start",
          "label": "Quick start"
        }
      ],
      "url": "/"
    },
    {
      "slug": "foundations/strategy",
      "title": "Strategy and positioning",
      "shortTitle": "Strategy",
      "group": "Foundations",
      "summary": "What vcubed sells, who buys it, and the proposition every artifact must support.",
      "keywords": [
        "strategy",
        "positioning",
        "ai",
        "software",
        "production",
        "implemented",
        "adopted",
        "governed"
      ],
      "source": "Section 01",
      "headings": [
        {
          "id": "territory",
          "label": "Positioning territory"
        },
        {
          "id": "three-dimensions",
          "label": "Three dimensions"
        },
        {
          "id": "proof",
          "label": "What the language proves"
        }
      ],
      "url": "/guidelines/foundations/strategy"
    },
    {
      "slug": "foundations/voice",
      "title": "Voice and writing",
      "shortTitle": "Voice",
      "group": "Foundations",
      "summary": "Measured, specific and evidence-led writing for proposals, reports, interfaces and presentations.",
      "keywords": [
        "voice",
        "writing",
        "copy",
        "evidence",
        "claims",
        "tone"
      ],
      "source": "Section 02",
      "headings": [
        {
          "id": "principles",
          "label": "Principles"
        },
        {
          "id": "examples",
          "label": "Write this, not that"
        },
        {
          "id": "claims",
          "label": "Claims and evidence"
        }
      ],
      "url": "/guidelines/foundations/voice"
    },
    {
      "slug": "identity/logo",
      "title": "Logo and symbol",
      "shortTitle": "Logo",
      "group": "Identity",
      "summary": "The cube, wordmark, approved lockups, optical sizes, clearspace and misuse rules.",
      "keywords": [
        "logo",
        "cube",
        "symbol",
        "lockup",
        "wordmark",
        "clearspace",
        "favicon"
      ],
      "source": "Section 03",
      "headings": [
        {
          "id": "master",
          "label": "Master lockup"
        },
        {
          "id": "cuts",
          "label": "Cube cuts"
        },
        {
          "id": "clearspace",
          "label": "Clearspace and size"
        },
        {
          "id": "assets",
          "label": "Approved assets"
        }
      ],
      "url": "/guidelines/identity/logo"
    },
    {
      "slug": "identity/colour",
      "title": "Colour system",
      "shortTitle": "Colour",
      "group": "Identity",
      "summary": "Core, interaction, workstream and status colours, including the decision tree and document recipes.",
      "keywords": [
        "colour",
        "color",
        "palette",
        "sapphire",
        "aqua",
        "workstream",
        "status",
        "recipe"
      ],
      "source": "Section 04",
      "headings": [
        {
          "id": "layers",
          "label": "Four layers"
        },
        {
          "id": "decision-tree",
          "label": "Decision tree"
        },
        {
          "id": "workstreams",
          "label": "Workstreams"
        },
        {
          "id": "status",
          "label": "Status"
        },
        {
          "id": "ramps",
          "label": "Raw ramps"
        }
      ],
      "url": "/guidelines/identity/colour"
    },
    {
      "slug": "identity/typography",
      "title": "Typography",
      "shortTitle": "Typography",
      "group": "Identity",
      "summary": "Sora, Instrument Sans, the approved scale, numerals, labels and reading measure.",
      "keywords": [
        "typography",
        "type",
        "sora",
        "instrument sans",
        "scale",
        "labels"
      ],
      "source": "Section 05",
      "headings": [
        {
          "id": "families",
          "label": "Families"
        },
        {
          "id": "scale",
          "label": "Type scale"
        },
        {
          "id": "rules",
          "label": "Rules"
        }
      ],
      "url": "/guidelines/identity/typography"
    },
    {
      "slug": "expression/device",
      "title": "Cube device and motion",
      "shortTitle": "Device & motion",
      "group": "Expression",
      "summary": "How the expressive nine-facet device differs from the mark and how its single approved motion behaves.",
      "keywords": [
        "device",
        "cube",
        "motion",
        "animation",
        "assembly",
        "reduced motion"
      ],
      "source": "Section 06",
      "headings": [
        {
          "id": "device",
          "label": "Expressive device"
        },
        {
          "id": "motion",
          "label": "Assembly motion"
        },
        {
          "id": "restraint",
          "label": "Restraint"
        }
      ],
      "url": "/guidelines/expression/device"
    },
    {
      "slug": "expression/diagrams",
      "title": "Diagrams and information design",
      "shortTitle": "Diagrams",
      "group": "Expression",
      "summary": "Stacks, facet grids, axes, status and data graphics derived from the cube.",
      "keywords": [
        "diagram",
        "information design",
        "stack",
        "facet",
        "axis",
        "chart",
        "data"
      ],
      "source": "Section 07",
      "headings": [
        {
          "id": "stack",
          "label": "The stack"
        },
        {
          "id": "facet-grid",
          "label": "Facet grid"
        },
        {
          "id": "axis",
          "label": "The axis"
        },
        {
          "id": "data-rules",
          "label": "Data rules"
        }
      ],
      "url": "/guidelines/expression/diagrams"
    },
    {
      "slug": "expression/imagery",
      "title": "Imagery and human expression",
      "shortTitle": "Imagery",
      "group": "Expression",
      "summary": "Documentary imagery, annotated artifacts, prototypes in place and the brand’s controlled playfulness.",
      "keywords": [
        "imagery",
        "photography",
        "human",
        "annotations",
        "working notes",
        "playfulness"
      ],
      "source": "Section 08",
      "headings": [
        {
          "id": "modes",
          "label": "Three modes"
        },
        {
          "id": "rules",
          "label": "Usage rules"
        },
        {
          "id": "never",
          "label": "Never use"
        },
        {
          "id": "play",
          "label": "Layers of play"
        }
      ],
      "url": "/guidelines/expression/imagery"
    },
    {
      "slug": "applications/overview",
      "title": "Applications overview",
      "shortTitle": "Overview",
      "group": "Applications",
      "summary": "How the complete system behaves across business, technical and digital artifacts.",
      "keywords": [
        "applications",
        "artifacts",
        "examples",
        "business documents"
      ],
      "source": "Section 09",
      "headings": [
        {
          "id": "principle",
          "label": "Application principle"
        },
        {
          "id": "matrix",
          "label": "Document matrix"
        },
        {
          "id": "artifact-gallery",
          "label": "Artifact gallery"
        },
        {
          "id": "routes",
          "label": "Find your artifact"
        }
      ],
      "url": "/guidelines/applications/overview"
    },
    {
      "slug": "applications/business-documents",
      "title": "Business documents",
      "shortTitle": "Business documents",
      "group": "Applications",
      "summary": "Proposals, statements of work, technical requirements, reports and executive summaries.",
      "keywords": [
        "proposal",
        "statement of work",
        "sow",
        "requirements",
        "report",
        "executive summary"
      ],
      "source": "Section 09 · Applications 01–06",
      "headings": [
        {
          "id": "proposal",
          "label": "Proposals"
        },
        {
          "id": "sow",
          "label": "Statements of work"
        },
        {
          "id": "requirements",
          "label": "Technical requirements"
        },
        {
          "id": "reports",
          "label": "Reports and summaries"
        },
        {
          "id": "business-examples",
          "label": "Examples"
        }
      ],
      "url": "/guidelines/applications/business-documents"
    },
    {
      "slug": "applications/presentations",
      "title": "Presentations",
      "shortTitle": "Presentations",
      "group": "Applications",
      "summary": "Deck anchors, workstream sequences, diagrams, motion and executive communication.",
      "keywords": [
        "presentation",
        "deck",
        "slides",
        "workstream",
        "motion"
      ],
      "source": "Section 09 · Presentation applications",
      "headings": [
        {
          "id": "anchor",
          "label": "Deck anchor"
        },
        {
          "id": "sequence",
          "label": "Workstream sequences"
        },
        {
          "id": "slides",
          "label": "Slide rules"
        },
        {
          "id": "presentation-examples",
          "label": "Examples"
        }
      ],
      "url": "/guidelines/applications/presentations"
    },
    {
      "slug": "applications/web-product",
      "title": "Website and product UI",
      "shortTitle": "Web & product",
      "group": "Applications",
      "summary": "Global brand structure, interactive Aqua, service navigation, product state and accessible UI.",
      "keywords": [
        "website",
        "product ui",
        "dashboard",
        "links",
        "interaction",
        "status"
      ],
      "source": "Section 09 · Digital applications",
      "headings": [
        {
          "id": "website",
          "label": "Website"
        },
        {
          "id": "product",
          "label": "Product UI"
        },
        {
          "id": "interaction",
          "label": "Interaction and state"
        },
        {
          "id": "digital-examples",
          "label": "Examples"
        }
      ],
      "url": "/guidelines/applications/web-product"
    },
    {
      "slug": "governance/assets",
      "title": "Assets and downloads",
      "shortTitle": "Assets",
      "group": "Governance",
      "summary": "Approved Edition 06.1 files, their intended uses, and the complete download package.",
      "keywords": [
        "assets",
        "download",
        "svg",
        "logos",
        "manifest",
        "approved"
      ],
      "source": "Section 10",
      "headings": [
        {
          "id": "variants",
          "label": "Colour variants"
        },
        {
          "id": "active",
          "label": "Approved core assets"
        },
        {
          "id": "download",
          "label": "Download package"
        },
        {
          "id": "archive",
          "label": "Archived assets"
        }
      ],
      "url": "/guidelines/governance/assets"
    },
    {
      "slug": "governance/accessibility",
      "title": "Accessibility",
      "shortTitle": "Accessibility",
      "group": "Governance",
      "summary": "Contrast, non-colour communication, focus, motion, imagery and implementation requirements.",
      "keywords": [
        "accessibility",
        "contrast",
        "wcag",
        "focus",
        "reduced motion",
        "alt text"
      ],
      "source": "Section 10 and Appendix",
      "headings": [
        {
          "id": "standards",
          "label": "Standards"
        },
        {
          "id": "contrast",
          "label": "Contrast ledger"
        },
        {
          "id": "implementation",
          "label": "Implementation rules"
        }
      ],
      "url": "/guidelines/governance/accessibility"
    },
    {
      "slug": "governance/tokens",
      "title": "Tokens and canonical source",
      "shortTitle": "Tokens & source",
      "group": "Governance",
      "summary": "The canonical system, derived files, semantic tokens, machine endpoints and future MCP resource contract.",
      "keywords": [
        "tokens",
        "json",
        "canonical",
        "api",
        "mcp",
        "machine readable"
      ],
      "source": "Section 10 and canonical files",
      "headings": [
        {
          "id": "authority",
          "label": "Authority"
        },
        {
          "id": "semantic",
          "label": "Semantic tokens"
        },
        {
          "id": "endpoints",
          "label": "Machine endpoints"
        },
        {
          "id": "mcp",
          "label": "MCP readiness"
        }
      ],
      "url": "/guidelines/governance/tokens"
    }
  ]
}