vcubed

Foundations · Section 02

Voice and writing

Measured, specific and evidence-led writing for proposals, reports, interfaces and presentations.

Principles

Sound like the calmest expert in the room: clear enough for executives, specific enough for technical scrutiny.

  1. 01Measured, specific, unhurried
  2. 02Every claim carries evidence
  3. 03No adjective survives where a number could replace it

Write this, not that

Replace inflated category language with an observable action, a number, a control or an acknowledged limitation.

Avoid

We leverage cutting-edge AI to unlock transformational value across the enterprise.

Use

We put a retrieval model into a claims workflow. It now handles 41% of first-pass triage. (Illustrative.)

Avoid

Our proprietary methodology de-risks your AI journey.

Use

Every engagement carries a production-readiness review at week six, before any spend on rollout.

Avoid

A game-changing platform that empowers your teams.

Use

Eleven of fourteen teams moved to the new tool within a quarter. Three did not, and section 4 explains why. (Illustrative.)

Avoid

Best-in-class governance and world-class security posture.

Use

Model outputs, prompts and access events are logged to your tenancy. Retention is set by your policy, not ours.

Claims and evidence

A claim is publishable when a reader can tell how it was measured, over what period, and whether it is illustrative.

  1. 01Name the action before the aspiration.
  2. 02Attach every outcome to a measure, timeframe or verifiable control.
  3. 03State exceptions and limits; they increase trust.
  4. 04Mark illustrative figures explicitly.
Brand language glossary
Mark
The cube on its own, with no wordmark.
Wordmark
The word vcubed in its drawn form. Never typed in Sora.
Lockup
Mark and wordmark in a fixed relationship. Never rebuilt by hand.
Device
The nine-facet expressive cube. Illustration, not identity.
Field
A full-bleed area of one colour at 700 to 950.
Plate
A field used as a whole page or slide to separate parts of a document.
Reveal
The band of deep colour visible under the cube’s lifted top plate.
Register
Light or dark. Every role has one value in each.
Workstream
A part of an engagement with an assigned colour family. Optional and local to a section.
Canonical source
v6.1-system.json. Where a value disagrees with another artifact, the canonical source is right.