vcubed

Identity · Section 05

Typography

Sora, Instrument Sans, the approved scale, numerals, labels and reading measure.

Families

Sora carries the designed voice. Instrument Sans carries the working voice.

Display · Sora

AI that survives production.

Weights 400, 500 and 600 · tabular numerals
Text · Instrument Sans

Clear working language for proposals, technical requirements, interfaces and evidence.

Weights 400, 500 and 600

Type scale

Roles are named by use, not raw size, so they transfer cleanly between document and screen formats.

DisplayXL

Production-ready systems

clamp(30px, 5.4vw, 72px) · Cover statement. One per document.

DisplayL

Production-ready systems

clamp(26px, 4.2vw, 50px) · Plate statement, section opener.

Heading

Production-ready systems

clamp(20px, 2.2vw, 26px) · Page and panel headings.

Subheading

Production-ready systems

20px · Section name in the margin column.

Figure

041.7%

clamp(28px, 3.4vw, 44px) · Every number. Tabular.

Body

Production-ready systems

15–17px · All running text. Max 72ch.

Caption

Production-ready systems

13px · Figure captions, source notes.

Label

EVIDENCE / 06

12px · Eyebrows, table heads, UI. 12px is the production floor.

Rules

Preserve distinction between display and reading roles without turning hierarchy into decoration.

  1. 01Use Sora for display, headings and figures; never set long-form body copy in Sora.
  2. 02Use Instrument Sans for body, captions, labels and UI.
  3. 03Keep running text to a maximum of 72 characters per line.
  4. 04Labels never fall below 12px.
  5. 05Use tabular numerals for all figures and comparative data.