Identity · Section 03
Logo and symbol
The cube, wordmark, approved lockups, optical sizes, clearspace and misuse rules.
Master lockup
The cube is the sole primary symbol. Use the supplied files; never rebuild the relationship between cube and wordmark.
Cube cuts
Use the display cube at 24px and above, the optical small-size cube from 16–23px, and one-ink artwork when production requires one ink.
Display · dark grounds · 24px+
Display · light grounds · 24px+
Optical small size · 16–23px
One ink · 16px+Clearspace and size
One top-plate width on every side, equal to a quarter of the symbol height.
- 01The cube is the sole primary symbol.
- 02Below 160px the lockup is replaced by the wordmark alone or the cube alone.
- 03Between 16 and 23px use the optical small-size cube.
- 04One ink means one ink: no opacity is used to fake tonal steps.
- 05The master lockup never changes colour outside the approved files.
Approved assets
Download the correct production file from the governed asset library.